Formula for Success

Guest article by Martha Giffen

Every vendor in cyberspace has a secret for you to buy. There are methods and systems; formulas and e-books galore. Every seller will declare the content of their product is THE THING that will propel you to the success you long to have! All you need to do is to buy whatever they are selling.

Its very much the same as when baking a cake. There are secret ingredients from some bakers. There are methods and cookbooks to be had, each one declaring the content of their publication makes their recipe superior to all others..

When baking a cake, its wise to have the proper equipment: a well adjusted oven and bake ware appropriate to the size of the recipe. The baker needs a bowl, a spoon, and measuring devices. The ingredients necessary for a cake will vary according to the flavor, but the basics would be sugar, flour, eggs, oil, leavening and flavoring.

So it is with internet marketing. Comparing the baking of a cake to the project of launching a website, for example, you will need proper equipment: a computer and all the bells and whistles that are appropriate to the size of your project. The internet marketer needs a bowl of ideas, spoons to stir the process and measuring devices, such as meters or graphs to measure the rate of his success. The ingredients for a website would be basic, as well: digital or physical products, creativity in generating interest in those products-these might be graphics and copy-and the baker in the case of internet marketing would be an experienced mentor or coach. More support could be garnered from a group of peers or a mastermind team.

If you buy a system from an internet guru, any success you enjoy from using it will not depend on the system, but rather, on the action you take to put it into place and follow through on your part to make sure its working according to plan. If its not, its up to YOU to tweak your activity and make necessary changes to ensure your success.

When the baker presents his finished product to his eager recipients, he would hope it pleases their palates. When the people are delighted with the look, flavor, texture and overall outcome of a delectable cake, everyone wins, everyone is pleased.

If the people are disappointed, the baker may have hurt feelings and feel bitterly unsuccessful. If the baker experiences such a misfortune, he realizes it is not the hen who laid the eggs who is responsible for the results. He cant say the flour company or the grocer is at fault. If he forgot to add the leavening or inadvertently added eggshells to the creation, he must stand tall and admit the error of his ways.

And so it is with internet marketing. If you do not keep the messages to your clients current, or fail to freshen your sales copy; if you neglect monitoring your results carefully, you might have to make some admissions of your own.

However, if you follow the formula as shown to you by your mentor/coach and if you are diligent about learning lessons along the way, you can propel yourself and your business into tremendous success! Furthermore, if you are well disciplined and thoughtful; creative and serious about getting ahead in life, you will formulate your own concepts and you will consistently enjoy the sweet taste of success!

About the Author:

Martha Giffen is an entrepreneur who uses her expertise to encourage and motivate others to achieve success. She holds B.A. and J.D. degrees and is the founder of Best Kind Marketing. Martha is a popular blogger, article writer, and is the creator of www.ThinkAndMotivate.com.

Do You Expect Success or Is It Just a Passing Thought?

The Most Important Things for Home Business Success

Years ago, I struggled to find success with one home-based business after another. This cycle of failure was not fun; in fact, it was downright depressing. The meager income, if any, couldn’t even begin to make a dent in the pile of expenses. How can this be? I was doing well with my job in the corporate world. I had good performance reviews and received recognition for my work.

It was quite a blow to my ego to be able to succeed when working for somebody else and yet fail when trying to work for myself. I had plenty of company since the majority of people with a home business have been in a similar situation. That’s right; most of us, at some point, were better at working for others than we were at working for ourselves.

The good news is that it doesn’t have to stay that way! So, what does it take to turn things around?

The things that are most vital to our success can be identified by the letters T, A, D, and A.

It’s easy to remember Ta-Da, which is the sound often heard when a magician does his thing. That seems appropriate because when we make the transition from failure to success, it certainly feels as though something magical is happening.

T – Tenacity
A – Attitude
D – Desire
A – Action

Tenacity can be described best by looking at other words with similar meanings, such as resolve, firmness, persistence, doggedness, steadfastness, drive and determination. It’s what my grandfather called stick-to-itiveness, although he pronounced it stick-to-it-enoughs. It simply means the ability to stick-to-it until it’s done.

A positive attitude is essential for success. This includes your mind-set as well as your belief in yourself and your ability to reach your ultimate goal. Yes, there might be an obstacle pop up now and then, but I think you’ll find out, as I did, that the fear of an obstacle is usually much larger than the obstacle itself. When I faced an obstacle head-on rather than let the fear of it whittle away at my self-confidence, I was soon able to continue making good progress toward my goal.

A great quote from Henry Ford really sums up attitude and mind-set;
“Whether you think you can or can’t… you’re absolutely right!”

Desire is the reason you want to reach your goal in the first place. Whatever you want to do / be / have, you need a reason to do what it takes to make it happen. Call it motivation, a burning desire, or your life’s ambition; you need a reason to keep moving toward that goal. Without a good solid reason (your “WHY”) you run the risk of getting sidetracked or giving up altogether long before you reach the goal.

Action is a must-do part of the plan; it’s not an option. Having your desire and positive mind-set cranked up to 100% won’t matter much if your action is at/near zero. For a home business, action might include activities like reading, learning, contacting people who want more information, responding to email messages, sending postcards, and keeping in touch with your downline and upline.

Whether your home-based business involves niche marketing, affiliate marketing, or multi-level-marketing (MLM), you need to have the characteristics outlined above in order to have any measure of genuine success.

With Ta-Da, there really is magic in what you do!

Do You Have the Motivation to Reach Your Goals?

What is Your Reason for Wanting to Reach a Certain Goal?

Whether you call it your motivation, a core desire, a fire in the belly, or a burning desire, you need a strong reason to reach any significant goal in order to actually achieve it. The right motivation can fill you with the determination to keep at it until you attain your goal. Without an incentive that is your driving force, you run the risk of getting sidetracked and/or quitting too soon.

Many people simply call it their “WHY” and it’s the reason why they want to make a certain goal their reality.

A goal for many people is getting a home-based business to the point where they can be personally and financially independent. It’s a great situation to be in. However, it takes time and effort to get there. So, a good purpose for making it happen is needed in order to persevere.

Let’s take a look at a few examples of a “why” for a home biz.

• A lifestyle that allows more time for family activities and vacations.
• More income than most jobs can offer.
• Providing a college fund for your children/grandchildren.
• Being able to contribute to important causes you want to support.
• A fund for your “Golden Years.” (Pensions and Social Security are often inadequate.)
• Buying a new home for your parents or paying off their existing mortgage.

It is noteworthy that when all or part of our “why” includes things beyond our own personal wants and needs, the fortitude can be even stronger and more effective. Whether we call it “Karma” or “Positive Forces in the Universe,” it’s hard to deny that good fortune flows to us a bit easier when we are not being so selfish. After all, making a better life for our families, helping those less fortunate, and supporting worthy causes is the right thing to do.

Goals as well as the reason(s) for wanting to reach them are different from one person to the next. However, it is paramount to have a good “why” to give us the momentum to keep moving in the right direction.