Simple Ways to Drive Traffic to Your Squeeze Page and Build Your List

Guest article by James T Maxwell

The money is in the list. As an internet marketer, you know that building your email list is absolutely essential if you want to make money. There’s one key component to successfully building a list however: Getting traffic to your squeeze page. Some great ways to do this are PPC, article marketing and getting affiliates.

PPC or Pay Per Click

Pay Per Click marketing is perhaps the most efficient way to drive traffic on the internet. It’s efficient because it’s fast and can be tracked.

When you use Pay Per Click marketing your goal is breaking even. You’re building your list, so making a huge profit isn’t necessary at the moment. By getting 100 people each day added to your list and break even doing it, you’re doing everything right.

There is a trick when it comes to Pay Per Click success, and that is continually testing and improving what you have. It’s easier to get that system which is kind of working to work than to start over from scratch.

Article Marketing

Article marketing is a less expensive, but slower means of getting traffic to your website. When it comes to article marketing, you end up paying with time instead of cash.

The plan here is to write up some articles, submitting them to different article directories. These directories are searched often, and your articles will be indexed quite fast. If you use appropriate keywords along with good SEO principles, you’ll get more traffic when your articles rank highly.

When you are starting out with article marketing, it generally involves a lot of work for a bit of traffic. Sticking to it however will turn that little bit of traffic into much more over time.

Affiliate Marketing

Affiliate marketing has its own little secret, and it comes down to good statistics. You will find most experts in internet marketing will agree; it’s usually best to use AdWords or other similar marketing tactics to test your stats before you consider approaching any potential affiliates.

There is a great deal of refining when using PPC. This should be taken care of before you approach any of your potential affiliates. If you start having affiliates promoting your product and conversion doesn’t happen, you have burned all your bridges forever. However, on the other hand if your affiliates promote your product and it does convert, your bridges will be intact and they’ll likely continue promoting your products over and over again.

Furthermore, the big JV deals aren’t going to come your way until you are able to handle the “big league”. You must have the stats backing you if you wish to do business with those who are more experienced by far. They are not likely to take a gamble with you, resulting in them losing money.

Nobody wants to use their traffic to test someone else’s marketing. You can’t expect your affiliates to want to send you traffic unless you can provide solid statistics on how your page converts.

Getting Traffic to Your Squeeze Page

These are the three proven methods of getting traffic to your squeeze page: PPC, Article Marketing and Affiliate Marketing, but only once you’re ready. Keep in mind each of these methods alone has had their roll in the success of many businesses. Nobody said you need to do it all right. But you’ll be off to a great start if you excel in just one thing.

About the Author:

Looking for ready-made squeeze page templates? Get free lifetime access to a huge library of hard-to-find squeeze page templates, private label rights products and articles at PLRWholesaler.com.

Squeeze Pages and Benefits

Guest article by James T Maxwell

Does anyone really have a strict definition of what a squeeze page is? The answer is no. Squeeze pages can have different uses and mean different things to business owners. The one thing that many business owners agree on, however, is that squeeze pages have the purpose of collecting information about prospects. To be more specific, it’s contact information and permission to contact prospects at another time.

You might be saying that there are other ways to go about getting those things and that might be true. But squeeze pages do a little something extra while getting that information out of prospects – - they squeeze in some advertisement.

Squeeze pages and their uses

Well, they exist because online business owners know that prospects aren’t likely to buy from them on the first go-round. It’ll take a bit of convincing, and that can be done by advertising on a webpage and making regular contact through email.

When it comes down to it, squeeze pages act as an extension to prospects and customers. That’s what they’re designed to be. If they function like they’re supposed to, they can be your secret marketing weapon.

Information collection

You can’t sell to prospects or customers if you don’t know who they are. Squeeze pages are used to help you know exactly who you’re dealing with. But how can you make the collection of information as easy as possible? Well, you can start out by offering things of value for trade. What do your prospects value? Would they appreciate reports? Software? Audio? Something else? Provide these things in exchange for their information and their permission to contact them later and they’ll be sure to give you their information.

What to ask for

That usually depends on the business owner, but the most popular requested information is: * Names * Email addresses

How to utilize the information

After you gather enough information, you’ll probably want to know how to maximize your hold of it. The best way to do this is to apply it to your marketing efforts. You may want to use the information to make prospects subscribers to newsletters and keep them updated about what’s going on with your business.

The thing to remember about squeeze pages is that they act as crossroads. They’re meant to help your prospects decide to stay on your website and buy products.

When squeeze pages are optimized, a large amount of traffic visits them and business owners are knee-deep in prospects’ information. If you’re using squeeze pages, that means that you’re sitting on a pile of valuable information and that you’ll be able to study subscriber and buyer habits. You’ll also have a new advertising avenue.

Squeeze pages are where leads are born.

That being said, you have to be willing to put your fair share into making them work. Squeeze pages don’t function by themselves.

Indeed, your squeeze page’s functionality will always reflect the amount of upkeep you do. Marketing is a round-the-clock effort and you should be prepared for that.

The good thing about squeeze pages is that by creating them, you’re doing most of your marketing research and plain old marketing at the same time. In that way, they’re cost and time effective solutions to every business’s goal of turning interested prospects into loyal customers.

But don’t think it’s too easy. You’ll first have to design a winning squeeze page that both appeals and caters to your target market.

About the Author:

Looking for ready-made squeeze page templates? Get free lifetime access to a huge library of hard-to-find squeeze page templates, private label rights products and articles at PLRWholesaler.com.